Essential Duties and Responsibilities:
- Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
- Analyze websites and document changes required for SEO.
- Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued
high rankings. - Experience managing successful social media campaigns, and a solid understanding of social
marketing. - Provide ongoing support of all SEO initiatives including reporting, analysis and optimization
recommendations. - Proactively make strategic PPC campaign recommendations.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC
campaigns. - Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Optimize landing pages for search engine quality score.
- Serve as liaison with paid search engine contacts.
- Web development experience is a plus.
Job Requirements
- Minimum of 5 years of search engine optimization and pay-per click experience.
- Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
- Ability to perform research, analyze websites, document changes, and make decisions regarding
optimization approach. - Ability to compile and analyze search data and metrics and make decisions regarding campaign
direction. - Ability to perform click through rate, conversion, spend and creative analysis to identify
growth/optimization opportunities. - Excellent Microsoft Office skills.
- Web programming skills are a plus but not required.
- Strong oral and written communication skills.
- Excellent analytical skills.
- Ability to work independently and within a team environment.
- Strong independent decision-making, organizational, planning and problem-solving skills.
