Digital Marketing Expert

Essential Duties and Responsibilities:
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Analyze websites and document changes required for SEO.
  • Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued
    high rankings.
  • Experience managing successful social media campaigns, and a solid understanding of social
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization
  • Proactively make strategic PPC campaign recommendations.
  • Utilize bid management tools and data modeling to maximize the effectiveness of PPC
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Optimize landing pages for search engine quality score.
  • Serve as liaison with paid search engine contacts.
  • Web development experience is a plus.
Job Requirements
  • Minimum of 5 years of search engine optimization and pay-per click experience.
  • Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
  • Ability to perform research, analyze websites, document changes, and make decisions regarding
    optimization approach.
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign
  • Ability to perform click through rate, conversion, spend and creative analysis to identify
    growth/optimization opportunities.
  • Excellent Microsoft Office skills.
  • Web programming skills are a plus but not required.
  • Strong oral and written communication skills.
  • Excellent analytical skills.
  • Ability to work independently and within a team environment.
  • Strong independent decision-making, organizational, planning and problem-solving skills.
Job Category: Digital marketing
Job Type: Full Time
Job Location: India

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