Digital Marketing Manager

Desired Candidate Profile:
  • Excellent written and verbal communication skills
  • Knowledge of search engine optimization
  • Curiosity, ambition, creativity and willingness to work in a fast-pace environment
  • Strong computer skills: MS Office, Word, Excel , Power Point
  • Excellent analytical skills
  • Minimum 8+ years of relevant experience
Job Requirements:
  • Should have strong understanding of social networking and social media marketing.
  • Should be able to coordinate and implement social media marketing communication
  • projects with responsibilities that include social media advertising and creating brand
    awareness online.
  • Be familiar with blogging, social media efficiency tools (such as tweet later), and is active on
    at least one social media profile site.
  • Should be ableď‚· to manage social media properties (Face book, LinkedIn, MySpace, Twitter,
    etc.), including daily monitoring, posting, and content development.
  • Generate Sales thru Social Media Platforms
  • Is extremely social & creative.

  • Strong writing skills
  • Initiate conversation through blogs/forums, twitter and other postings.
  • Experience with creating YouTube channels and uploading videos
  • Create and manage extensive email marketing campaigns
  • Create, implement and manage viral marketing strategies
Search Engine Optimization (SEO)
  • Keyword Analysis & recommendations
  • Sound knowledge in Off Page & On Page Search Engine Optimization Strategies
  • Hands on working knowledge in Directory submissions, Article submissions, Social
    Bookmarking, Forum posting, Blogging & Link building.
  • Should have advanced knowledge in optimizing Flash, Ajax etc.
  • Competitor Analysis
  • Revision of descriptions, tags and content to suit user activity
  • Explore new online resources for generating back links.
Pay Per Click Management (PPC)
  • Responsible for managing PPC Campaigns. Setting up, managing & tracking campaigns
    effectively in terms of budget, conversions, keywords research and tagging, A/B testing,
    biding efforts on Google Adwords & Bing.
  • Create, manage and track campaigns.
  • General Responsibilities
  • Will be responsible for coordinating various online marketing initiatives running across
    various platforms.
  • Excellent Analytical skills
  • Track visitors trends and take action ( website revisions, usability etc. ) accordingly.
  • Identifying market gaps and taking appropriate action to tap them
  • Analyzing and keeping a track of competitor activities
  • Assisting in the plan and implementing the launch of new campaigns.
  • Interacting and coordinating with the designers to make websites, marketing material etc
Job Category: Management
Job Type: Full Time
Job Location: India

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