Digital Marketing Manager

Desired Candidate Profile:

• Excellent written and verbal communication skills
• Knowledge of search engine optimization
• Curiosity, ambition, creativity and willingness to work in a fast-pace environment
• Strong computer skills: MS Office, Word, Excel , Power Point
• Excellent analytical skills
• Minimum 8+ years of relevant experience

Job Requirements:

• Should have strong understanding of social networking and social media marketing.
• Should be able to coordinate and implement social media marketing communication
• projects with responsibilities that include social media advertising and creating brand
  awareness online.
• Be familiar with blogging, social media efficiency tools (such as tweet later), and is active on
  at least one social media profile site.
• Should be able to manage social media properties (Face book, LinkedIn, MySpace, Twitter,
  etc.), including daily monitoring, posting, and content development.
• Generate Sales thru Social Media Platforms

Is extremely social & creative.

• Strong writing skills
• Initiate conversation through blogs/forums, twitter and other postings.
• Experience with creating YouTube channels and uploading videos
• Create and manage extensive email marketing campaigns
• Create, implement and manage viral marketing strategies

Search Engine Optimization (SEO)

• Keyword Analysis & recommendations
• Sound knowledge in Off Page & On Page Search Engine Optimization Strategies
• Hands on working knowledge in Directory submissions, Article submissions, Social
  Bookmarking, Forum posting, Blogging & Link building.
• Should have advanced knowledge in optimizing Flash, Ajax etc.
• Competitor Analysis
• Revision of descriptions, tags and content to suit user activity
• Explore new online resources for generating back links.

Pay Per Click Management (PPC)

• Responsible for managing PPC Campaigns. Setting up, managing & tracking campaigns
  effectively in terms of budget, conversions, keywords research and tagging, A/B testing,
  biding efforts on Google Adwords & Bing.
• Create, manage and track campaigns.
• General Responsibilities
• Will be responsible for coordinating various online marketing initiatives running across
  various platforms.
• Excellent Analytical skills
• Track visitors trends and take action ( website revisions, usability etc. ) accordingly.
• Identifying market gaps and taking appropriate action to tap them
• Analyzing and keeping a track of competitor activities
• Assisting in the plan and implementing the launch of new campaigns.
• Interacting and coordinating with the designers to make websites, marketing material etc